The secret is out.

Truckee is fast becoming a popular travel destination, but after Sunset Magazine dubbed Truckee one of the top 10 dream towns in its August issue, the mountain community may see some population growth.

“This validates everything we who live here already know — that it is a dream town,” said Mayor Barbara Green.

Ranked among other U.S. towns like San Luis Obispo, Calif., Crested Butte, Colo., and Prescott, Ariz., Truckee was commended for “it’s tight-knit, outdoorsy community, with good restaurants and year-round recreational fun,” according to the Sunset Magazine article.

This isn’t the first time Truckee has gained national attention from the media as an ideal place to settle in the Sierra Nevada. In 2006, Outside Magazine named Truckee the “Best Outside Town” thanks to the surrounding vertical terrain and low-key atmosphere.

“It’s always good when we get listed in these different magazines — it lets people know we exist,” said Vice Mayor Mark Brown. “We depend so much on tourism and this helps with our image and visibility.”

Sunset Magazine also paid tribute to Truckee due to its close proximity to San Francisco, but “worlds away in real estate prices.”

That exposure could influence readers to value Truckee as more than just a place to visit, but a place to live as well, said Stefanie Olivieri, president of the Truckee Downtown Merchants Association.

“In my eyes, Truckee has been a dream town all my life,” Olivieri said. “The recognition is nice … people who read the magazine and are thinking about moving will certainly take Truckee into consideration.”

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